Executive Broadcast — 2026 CDP Series

How AI Is Changing Customer Data Platforms

Static rule engines are giving way to autonomous AI agents. Discover how modern enterprise architectures leverage continuous behavioral signals to trigger dynamic revenue decisions.

Duration: 31 Minutes
Format: Video & Brief
Speakers:
DL
MN
Doug Laney & Mihir Nanavati
Session preview

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31:24
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Discussion Topics

Four critical modules covering the transformation of customer data platforms in the AI era.

01
Autonomous AI Agents
Why static, rules-based engines fail when scaling real-time dynamic customer experiences. Learn how autonomous agents adapt and evolve.
02
Real-Time Data Pipelines
How continuous behavioral signals trigger instant, next-best revenue decisions across every customer touchpoint and channel.
03
MarTech & AdTech Convergence
Connecting top-of-funnel AdTech acquisition data with post-purchase retention pipelines for a unified customer view.
04
Infonomics Strategy
Practical guidance on monetizing and valuing customer data while ensuring strict compliance and governance standards.
Featured Speakers
Host

Doug Laney

BARC Advisory Fellow, Author of Infonomics. Pioneer in data monetization and information economics.

Guest

Mihir Nanavati

GM & Product Executive in MarTech & AdTech. Expert in customer data platform architecture and strategy.

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